Designer who ships
Meredith Fay

Hey, I’m Meredith.

I’m a product designer and builder based in San Francisco. I turn complex ideas into products people can understand, trust, and enjoy using. My work connects product strategy, systems thinking, and a distinct point of view.

At Amplitude, I’m shaping 0→1 agentic workflows. Previously, I led the design systems team, building the foundations that help teams move fast without sacrificing quality.

Likes: cooking by vibes, interior design, wine shops, layered lighting

Experience14+ years
CurrentlyLead designer, Amplitude
Based inSan Francisco

Principles

A collection of design notes and borrowed wisdom I keep on hand.

  1. There’s no replacement for human judgment.Looking at you, AI.
  2. Start small. Ship something. Learn.
  3. Make sure we’re solving the right problem.
  4. Sweat the details. Know which ones matter.
  5. Make something we can react to.
  6. Perfect is the enemy of good.
  7. Look at the numbers. Listen to people.
  8. Show, don’t tell.
  9. Give people enough to decide, then let them go deeper.
  10. Think about what happens before and after the screen.
  11. Ask the dumb questions.
  12. Stick with it through the messy part.